Being the digital rewarding wallet preferred by leading companies in Türkiye for delivery of benefits to employees, iWallet plans to accelerate its growth in the upcoming period with investments from United Payment and Hayhay.

As a digital wallet system that allows employers to offer the financial benefits and performance-based rewards payable to their employees in a single wallet account whereby the employees will have the freedom to choose between premium brands, iWallet continues to grow thanks to the support of its controlling shareholder, United Payment, and the digital wallet Hayhay. Founded in 2018 by entrepreneur Harun Soylu, an expert in payment systems, iWallet received investments from United Payment and Hayhay. As one of the pioneering electronic money companies in Türkiye and as the controlling shareholder of iWallet, United Payment stands out with its innovative fintech solutions, while the digital wallet Hayhay offers many services together, ranging from money transfer and spend-to-earn opportunities to bill payments in instalments and easy refund options. Both the controlling shareholder United Payment and Hayhay have started to formulate their plans to accelerate the growth of iWallet, which provides a unique and much-needed solution to the market.

Strongest financial solution partners joined their powers

Commenting on the collaboration after the signing ceremony, iWallet’s Founding CEO Harun Soylu said, “I am very happy with what our company has achieved in a short time by providing financial services for current needs, thanks to its ability to analyse the dynamics of the current period well. I would like to thank United Payment and Hayhay for investing in our company, and all the teams involved in this process. Very strong financial solution partners of Türkiye have joined their powers. I think success is the inevitable outcome here and we will continue to work hard for it.”

To be promoted not only in Türkiye but also in new markets

İlker Sözdinler, CEO of United Payment, said, “iWallet has already attracted our attention with its growth in the sector and we believe that it has a lot of potentials. We are building a system between the fintech solutions offered by United Payment and iWallet that will help the growth of both. We are proud to be able to offer our customers more comprehensive solutions and expand the scope of our innovative solutions.” İlker Sözdinler also emphasized that United Payment will offer iWallet as a solution not only in the Turkish market but in all markets it operates in and will help introduce it into new markets.

Emre Torun, Founder of Hayhay, said, “We founded Hayhay just last year and it has quickly become a leading wallet solution in Türkiye. We are excited about the synergy that will be created between Hayhay and iWallet's advanced technology and extensive member merchant network.”

500 thousand product options at more than 20 thousand locations

Created as a digital wallet through integration of finance and technology, iWallet has achieved success in a short time by offering solutions that create value for organizations and employees, thanks to its innovative technologies. Standing out with its rapid growth and potential, iWallet is the choice of the leading companies in Türkiye in delivering benefits to employees. The app allows its users to purchase over 500 thousand products from more than 20 thousand locations covering all of the 81 provinces of Türkiye and from online stores, and it stands out from the competition with its spend-to-earn system offered to employees. Apart from being used for offering flexible benefits, iWallet is also used by private companies to reward their customers and by social service organizations to reach those in need.

iWallet is also the choice of Samsung and Yemek Sepeti

iWallet is preferred by Samsung as part of its customer loyalty practices and by Yemeksepeti as part of its employee engagement efforts. Additionally, many other private companies prefer iWallet for special occasions such as New Year's Eve, religious holidays, Mother's Day, and Father's Day. iWallet can be used in many sectors including clothing, e-commerce, grocery shopping, technology, furniture, home accessories, digital gift codes, maternity and baby clothing, travel, fuel, and books. The organizations partnering with iWallet also have the chance to get to know their employees and customers better, thanks to the reports submitted to them by iWallet that disclose percentage information to them in accordance with Personal Data Protection Law, about the shopping made by their employees and customers, including the time of purchase, purchased product, store, and amount of purchase. These reports also allow these organizations to make more accurate planning for the future.

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